Marketing your facilityand its programs and services will be less intimidating if you realize thatmarketing is not a confusing, overwhelming jumble of costly and time-consuming activities. Rather,marketingfollows a predictable cycle that has four distinct stages: 1) filling the pipeline, 2) following up, 3) making yourpresentation and 4) closing thesale.

Continue Reading »

Your projected image. What image do you project to others? As a manager, you want to project the image of a knowledgeable, decisive leader who is aware of what’s going on, sensitive to the needs of others and able to adjust to any situation. For example, if you are naturally gregarious or even brash, shy people making their first trip to the health club might find you more intimidating than the equipment. The ability to adjust your style to others is the key to being perceived as a person with “charisma.”

Continue Reading »

It’s not so funny to see others — some of whom don’t have one-tenth ofyour qualifications, experience or intelligence –leap-frog over you in a promotion. While it’s true that office politics, nepotism and other distortions of the “proper” order of things can boost the careers of some, it’s a mistake to assume that these forces must seal your fate.

Continue Reading »

Beginning on page 33, we highlight the winning entrants’ innovations in the 2003 Nova7awards competition. While reading about these innovators, it might benefit you to think of how recognition in these pages will help their business in the years to come.

Continue Reading »

Each year, the decision to enter Fitness Management magazine in the magazine publishing awards competition makes me pause. Yet, despite that pause for thought, each year, we go through the motions to choose the best issues, best stories and best perspectives in a quest for recognition by our peers. Perhaps you, too, have paused, and have or have not decided to enter the Nova7awards competition.

Continue Reading »